Dress Like Elvis - Get Free Burger
Sometimes, common sense prevails. Only to get there you need to be prepared to fight for it (and even change your name). Around eighteen months ago we were hit with a trademark infringement relating to the name of our grapefruit-powered IPA. Emanating from the be-suited corridors of power that now control the Estate of Elvis Presley, we were slapped with an order to change the name of our beer.
We lost the initial battle – but held our ground and appealed. And won. And we want to celebrate with all you Elvis's out there!
Anyone who dresses up as Elvis Presley and heads to one of our Swedish bars this Saturday, will score a free burger of choice!
Also, because we love Elvis, anyone named Elvis also gets a free burger!
We love Elvis Juice, both the beer and the name. So, when the notice from the Presley Estate landed on our doorstep two years ago, we naturally took the only sane, sensible and effective course of action; our two co-founders, James and Martin both legally changed their names to 'Elvis' by deed poll. Sane, sensible and effective.
The overturning of that original decision is even more amazing when we step back and look at what the beer has achieved since we first launched it back in 2015. We can’t brew it fast enough – both in Scotland and in Columbus, where last October it won a medal at the 36th Great American Beer Festival (becoming the first time ever a primarily UK-based business has won an award at the GABF).
Having become a go-to around the world for fans of vibrant, citrus-forward pale ales it proudly bursts forth with layer upon layer of grapefruit, tangerine and lemon flavour from a judicious amount of zested grapefruit and blood orange peel. As an American IPA the legal challenge from the Presley Estate really ground our gears, so we are psyched that common sense had held sway and we are good to go.
BrewDog Elvis Juice rules the roost once more. So this weekend we are getting’ all shook up.
14 sthar besökt evenemanget på Göteborg.info